Centers of Acceleration

There are a lot of ideas and trends that are on a collision course with accepted best practices.  When that happens, the best practice is either validated, rejected, or refined.    Right now, I think they may be happening with concept of Centers of Excellence. As I read about CoEs, it sounds like goodness (when […]

A test and learn cycle is crucial for new martech capabilities

CMOs often think of martech almost as if they were buying a new car. They expect their technology to perform perfectly as soon as they have it, “fresh off the lot.” Unfortunately, your car (or martech) salesperson isn’t asking you how good of a driver you are before you sign the contract. Yet if you […]